4/14/2023 0 Comments Theshaderoom igIn fact, I’ve bought back most of my equity from Bryce. One that can generate profits.īootstrapping has made our business adaptable, because we don’t have to worry about paying back investors. But he taught me the importance of having a business that can survive on its own merits. Bryce Roberts really taught me to look at investments in a new way.īefore meeting him, I would have taken as much money as I could. Are you considering taking VC money to further expand? To get to where it is now, The Shade Room has only raised a $100k convertible note investment from Indie VC. We’ve also done merchandise in the past and are looking to roll out a marketplace of products from our advertisers. I’d say 90% of our revenue comes from advertising. We don’t share numbers but The Shade Room has done better every year since we launched. *** Hey Angie, would you be able to share numbers on the business? And what the main sources of revenue are? The Hustle spoke with Nwandu to find out more about the growing media empire. Today, The Shade Room employs 20 people and stretches across all social platforms. The format exploded and Nwandu built it up to 500k followers before monetizing it. In 2014, she launched The Shade Room and began sharing blog post type stories on the photo app (a fairly new use for the platform). The initial idea for a blogging website on Black-focussed celebrity gossip quickly morphed into Instagram posts due to Nwandu’s lack of web development skills. It cost her an accounting job, so Nwandu pivoted to find a source of income. She took a detour when she was admitted into Sundance Labs, a screenwriting incubator. Born in Los Angeles, Nwandu grew up in a foster home after her mother was killed by her father in a tragic episode of domestic violence.Īfter high school, she went to Loyola Marymount University and ended up on the path to become an accountant. Guess which one of these Instagram accounts has the most followers: CNN, TMZ, BuzzFeed, The Shade Room.Īnswer: The Shade Room, which - at 22m followers - has an audience nearly as big as the other 3 combined.Ī bootstrapped operation, The Shade Room has a very atypical story for a heavyweight media company.
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